Now you need not worry about missing your favourite television programme as you can view it anytime within 90 days of telecast thanks to a new compulsory clause introduced by the government for the newly cleared Internet Protocol television(IPTV) service.
This content storage clause, included by the Information and Broadcasting Ministry in the TRAI-recommended IPTV downlinking guidelines, is expected to revolutionise television viewing in the country, allowing viewers not to bother about TV schedules, but view them when they wish to.
"We will be including a compulsory content storage clause in the IPTV guidelines, whereby service providers will be required to retain all televised content over a period of 90 days and enable viewing of the programmes on consumer's demand," a top Information and Broadcasting Ministry official told PTI here on Saturday.
IPTV, the essence of convergence in ICE-age (Information, Communication and Entertainment), is likely to take India by storm, enabling access to three communication mediums of telephony, internet and satellite television from a single-point connection from a telecom service provider.
State-run MTNL and BSNL, along with private players Reliance and Bharti Airtel, have already conducted trials of the IPTV at various locations across the country.
The government is expected to make public within a fortnight the I&B Ministry's IPTV downlinking guidelines, which would impose three other important clauses on the telecom service providers seeking an IPTV broadcast licence.